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Which compliance influence best characterises this phrase? 'We buy from people we like.' Select one: a.Scarcity b.Consistency and commitment c.Authority d.Social proof e.Likeability

Which compliance influence best characterises this phrase? 'We buy from people we like.'

Select one:

a.Scarcity

b.Consistency and commitment

c.Authority

d.Social proof

e.Likeability

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