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Which escalation of commitment tendency deals with the tendency to experience stronger negative emotions when losing something of value than positive emotions when gaining something
Which escalation of commitment tendency deals with the tendency to experience stronger negative emotions when losing something of value than positive emotions when gaining something of equal value
prospect theory effect
selfenhancement effect
selfjustification effect
sunk cost effect
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Market Based Management
Authors: Roger Best
6th edition
130387754, 978-0130387752
