Question
Which factors (relative advantage, compatibility, complexity, observability, trialability) are likely to help accelerate, and which are likely to hinder growth of Peloton's offerings?
Which factors (relative advantage, compatibility, complexity, observability, trialability) are likely to help accelerate, and which are likely to hinder growth of Peloton's offerings?
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Relative advantage Pelotons offerings have a clear relative advantage in terms of convenience access...
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Marketing
Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel
12th edition
111182164X, 978-1133708582, 1133708587, 978-1111821647
