Which form of synergy was demonstrated when P&G purchased Gillette to combine P&G

knowledge of the female consumer with Gillette's knowledge of the male consumer?

A$)$ shared tangible resources

B$)$ shared know$-$how

C$)$ coordinated strategies

D$)$ economies of scale

E$)$ new business creation

When Kimberly$-$Clark introduced Huggies disposable diapers against Procter & Gamble'

market leading Pampers, they were using the offensive tactic known as a$($n$)$

A$)$ flanking maneuver.

B$)$ frontal assault.

C$)$ encirclement.

D$)$ bypass attack.

E$)$ guerilla attack.

Which defensive tactic did $P$&$G$ use when they test marketed their liquid bleach produc

an attempt to scare Clorox into retreating from their detergent market?

A$)$ lower the inducement for attack

B$)$ bypass attack

C$)$ increase expected retaliation

D$)$ flanking maneuver

E$)$ raise structural barriers

Microbreweries that make beer for sale for local customers use guerilla warfare against

national brewers like Anheuser$-$Busch.

TRUE

FALSE

When the people managing diversified product lines in a functionally structured corpor

need more decision$-$making freedom than top management is willing to delegate to them,

is a crisis of

A$)$ autonomy.

B$)$ confidence.

C$)$ clarity.

D$)$ differentiation.

E$)$ leadership.

An external block preventing a corporation from moving from one stage to another is

A$)$ unfavorable economic conditions.

B$)$ strategic myopia.

C$)$ organizational inflexibility.

D$)$ lack of ability.

E$)$ lack of resources.