1. Which is an example of a consumer persona?

Working moms of young children who enjoy football

Moms with young children ages 29

Football fans who are working women

Shelley, a working mom of two who watches football on the weekend with her husband

1. What is the winning zone in a three-circle analysis?

The intersection of what your brand does well, what your brand needs to improve, and what your brand does better than the competition

The intersection of what your brand does best and what the consumer wants, excluding what your competitor does best

The intersection of where your consumers are, what the consumer wants, and where your consumers shop

The intersection of your consumer persona, your target audience, and your marketing audience

1. What is the winning zone in a three-circle analysis?

The intersection of what your brand does well, what your brand needs to improve, and what your brand does better than the competition

The intersection of what your brand does best and what the consumer wants, excluding what your competitor does best

The intersection of where your consumers are, what the consumer wants, and where your consumers shop

The intersection of your consumer persona, your target audience, and your marketing audience

1. Email marketing metrics involve measuring at several specific points. What are the key measuring points?

Conversion ratethe number of consumers who take the desired actionis the most important of all metrics.

Each metric gives you valuable information that will allow you to alter your marketing patterns to increase later success. No metric is more important than the others.

There are many key measuring points, with open rate and click-through rate being the most important.

The maxim action speaks louder than wordsor emailis true. Action rate is the only one that matters.