Which is an INCORRECT match regarding "calendaring": Question 9 options: 1) interactivity is key -- Google/Doodle polls are in vogue 2) provide lead time -- CofC's 250th event planned well in advance 3) build on tradition -- utilize anchor events (e.g., Commencement, Homecoming) 4) plan backward -- start with implementation and then strategically backtrack 5) check for costliness -- worry about expenses first, then consider event effectiveness