Which is NOT one of the three questions to consider when determining the success of a website?

Does the website generate traffic?

Does the website drive conversion?

Does the website have an appealing interface?

Does the website help generate revenue?

2.

Question 2

Which are the types of traffic websites can earn?

A.Direct

B.Indirect

C.Referral

D.Search

A, B, and, C

A, B, and D

A, C, and D

B, C, and D

A, B, C, and D

3.

Question 3

TRUE or FALSE: When visitors click on a link to your website that has been embedded in another website or social media page, this generates referral traffic to your website. It can be paid or unpaid.

True

False

4.

Question 4

Which of the following is NOT included in basic metrics of website analytics?

Pageviews

Visitors' Time on page

Entry to and exit from page

Averaga page depth

5.

Question 5

Basic metrics of website analytics include ________________.

Pageviews, sessions, users, time on page, entry, exit, and average page depth

Pageviews, sessions, users, time on page, entry, and exit

Pageviews, sessions, time one page, entry, exit, and average page depth

6.

Question 6

Which of the following is Not the main area that social media KPIs should focus on?

Engagement

Reach

Leads

Services

Conversions

7.

Question 7

TRUE or FALSE: If your audience is small, then no matter how engaged it is, it cannot grow organically and generate more leads.

True

False

8.

Question 8

TRUE or FALSE: In the digital age, every Internet user is potentially a brand advocate or critic.

True

False

9.

Question 9

Which of the following is NOT a challenge in today's digital marketing environment?

Ad fraud

Brand advertising

Brand safety

Consumer privacy

10.

Question 10

A combination of ______ clicks with ______ likes and shares shows that your post got the attention you wanted but didn't deliver the exceptional quality needed for the viewer to engage.

many, few

few, many

few, few

many, many

11.

Question 11

TRUE or FALSE: Protecting consumer privacy could strengthen a company's credibility and gain consumers' trust in the long run.

True

False

12.

Question 12

______ measure(s) the number of likes, shares, and comments that your social updates receive.

Engagement

Reach

Leads

Conversions