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Which is NOT true about broadcasting and narrowcasting? With broadcasting, receivers receive the same one-way messages from marketers. Narrowcasting allows marketers to send customized and
Which is NOT true about broadcasting and narrowcasting?
With broadcasting, receivers receive the same one-way messages from marketers.
Narrowcasting allows marketers to send customized and interactive messages.
Broadcasting uses traditional or mass media.
With narrowcasting, there is a delay and lack of accuracy in communication feedback
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