Which is true with regards to Customer Relationship Management (CRM) system? i. It focuses on building long-term relationships with customers; ii. It is based on the premise that customer needs differ and hence different customers need to be treated differently; iii. CRM systems enable organisations to pursue excellent relationships with customers; iv. CRM systems provide high-quality and timely information aiming at satisfying customer needs and maximising customer value a. All are correct b. i, ii, iii c. i, iii and iv d. ii, iii and iv Which is true with regards to Customer Relationship Management (CRM) system? i. It focuses on building long-term relationships with customers; ii. It is based on the premise that customer needs differ and hence different customers need to be treated differently; iii. CRM systems enable organisations to pursue excellent relationships with customers; iv. CRM systems provide high-quality and timely information aiming at satisfying customer needs and maximising customer value a. All are correct b. i, ii, iii c. i, iii and iv d. ii, iii and iv