Which is

WRONG

regarding sales promotions:

- sales promotions have been shown to build long-term sales volume for products.

- trade promotions are used to encourage channel cooperation with manufacturers.

- sales promotions can be effective in protecting established brands from new entrants.

- sales promotions for new products are useful in gaining channel acceptance of the item.

Which is

NOT

an objective for trade promotions?

- to get retailers to carry new items

- to get retailers to advertise a product

- to gain more shelf space

- to get salespeople to sign up new accounts

Which of the following is most likely an example of a business promotion tool?

- free DVD for customers who purchase a new television at a retail store

- trade fair showcasing a new audio system developed by an electronics firm

- sweepstakes program inviting customers to enter for the chance to win a new car

- toaster being sold at half its list price for any buyer who purchases a food processor

One of the advantages of direct marketing for sellers is that direct marketing ________.

- offers access to buyers outside local markets

- eliminates the need for a sales force

- provides statistical information about industry buying habits

- provides comparative information about customers and competitors

Which is necessary for direct marketing to be effective?

- an online presence

- a good customer database

- a well-trained sales force

- use of new digital direct marketing technologies

Which is

NOT

a common use of a direct marketing database?

- identifying prospective customers

- profiling customers based on previous purchases

- gathering marketing intelligence about competitors

- building long-term customer relationships

How does a companys effective use of a customer database benefit consumers?

- Companies match customer needs and interests with products and services.

- Companies make name-brand products and images readily available to customers.

- Customers receive better prices on products and services that they need.

- Customers receive faster and more reliable service from companies.

Which is an advantage of printed catalogs over digital catalogs?

- a stronger emotional connection with customers

- the ability to offer an almost unlimited amount of merchandise

- less competition for customers attention

- efficiencies in production, printing, and mailing costs

How has the National Do Not Call Registry changed the telemarketing industry?

- Telemarketing is no longer used by small and medium sized companies.

- Telemarketing has replaced direct mail and personal selling because of low costs.

- Telemarketers are more effectively developing relationships with new customers.

- Telemarketers are more effectively managing relationships with existing customers.

Which is a potential drawback of advertising on or attempting to influence content on a blog?

- The content of a blog is difficult to control.

- It is difficult to use blogs to reach highly targeted audiences.

- Blogs are losing popularity.

- Advertising on a blog is typically very expensive.