Question
Which market segmentation does the company target? (2 Marks) Which type of marketing strategies tools did The Ordinary use? (2 Marks) What did the company
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Which market segmentation does the company target? (2 Marks)
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Which type of marketing strategies tools did The Ordinary use? (2 Marks)
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What did the company change in the beauty industry? (2 Marks)
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Which type of pricing strategy did the company use? (2 Marks)
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List at least three USPs of the Ordinary. What made the company stand out from other brands (3 Marks).
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Describe an internal problem which the company faced. What did they do to solve it? (3 Marks)
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Describe an external problem which the company faced. What did they do to solve it? (3 Marks)
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In your opinion, how can The Ordinary grow further in the future? Focusing on the Middle East Region. Provide an in-depth strategy which is innovative (3 Marks)
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Foundations Of Financial Markets And Institutions
Authors: Franco Modigliani, Frank J. Jones, Michael G. Ferri, Frank J. Fabozzi
3rd Edition
0130180793, 978-0130180797
