Which marketing management philosophy is Coca$-$Cola utilizing?

Sales orientation

Societal marketing orientation

Production orientation

Market orientation

Assessment question

While Coca$-$Cola advertises its products, it recognizes that product, distribution, and pricing decisions are also important in providing customers value. This statement best reflects $\_\_\_\_\_\_\_.$

the organization's focus

those to whom the product is directed

tools the organization uses to achieve its goals

the firm's business

Assessment question

Coca$-$Cola$$s mobile app allows customers to interact with the brand on$-$the$-$go$.$ When customers purchase Coca$-$Cola products, they can use their mobile phones to scan Sip & Scan icons on cans and bottles to unlock chances to win movie and concert tickets to more exclusive experiences like meeting members of the U$.$S$.$ women$$s national soccer team. Users can also locate nearby Coca$-$Cola Freestyle machines and create and save their Freestyle drink combinations. Coca$-$Cola$$s app is an example of $\_\_\_\_\_\_\_.$

customer value

on$-$demand marketing

the firm's business

empowerment