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Which of the 5 brand positioning options (Stated in the paez harvard case study by Jill Avery ) should Paez pursue? Why? Analyze pros and
Which of the 5 brand positioning options (Stated in the paez harvard case study by Jill Avery ) should Paez pursue? Why? Analyze pros and cons of each alternative. By which criteria are you evaluating the positioning options?
Paez case study (Jill Avery, Harvard Business Publishing), under the title "Positioning Paez"
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