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Which of the below is the reason Best Buy failed in the UK? Multiple Choice None of the above are true Best Buy stores
Which of the below is the reason Best Buy failed in the UK? Multiple Choice None of the above are true Best Buy stores were located outside London and shoppers had to drive to shop. All of the above are true Best Buy's advertising was done according to what Americans like and not appealing to the UK culture. Best Buy overlooked that the market in the UK was already saturated with the products Best Buy offers.
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International Marketing
Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack
2nd Edition
150638921X, 978-1506389219
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