Which of the company costs correspond to the support activities desdribed in figure 4.3?

A Representative Company Value Chain Sales and Marketing Concepts and Techniques for L PART1 FIGURE 4.3 Service Primary Costs Product R&D, Technology, and Systenus D Support and Costs chasing fuel, energy, raw matera PRIMARY ACTIVITIES Supply Chain Management-Activities, costs, and assets a storing, and disseminati omponents, merchandise, and consumable ites from.vendars receiving, inputs from suppliers: inspection; and inventory management Operations-Activitles, costs, and assets associated with corverting inputs into final product form assembly, packaging, equipment maintenance, facilities, operations, quality assurance, environmental distributing the product to buyers (finished Distribution-Activities, costs, and assets dealing with physically establishing and maintaining a network of dealers and distributors). Sales and Marketing-Activities, costs, and assets related to sales force efforts, advertising and promotion warehousing, order processing, order picking and packing, shipping, delivery vehicle operations, market research and plenning, and dealer/distributor support. Service-Actvities,costs, and assets associated with providing assistance to buyers, such as instal pare parts delivery, maintenance and repair,technical assistance, buyer inquiries, and complaints SUPPORT ACTIVITIES Product RAD, Technology, and Systems Development-Activities, costs, and process R&D, process design improvement, cations computerized support systems systems, computer assisted design equlpment design, computer software development, tel and engineering. database capabilities, and development of assets relating to product R&D * Human Resource Management-Activities, costs, and assets associated with the development, and compensation of ail types of personnel; labor relations activities; and dev knowledge-based skills and core competencies. assets associated with the recruitment, hiring, training General Administra legal and regulstory aftairs, safety and security, management information systems, forming strategic and collaborating with strategic partners, and other"overhead costs, and assets relating to general management, accounting and finance Source: Based on the discussion in Michael E.Porter, Competitive functions. LLUSTRATION CAPSULE 4.1 The Value Chain for Boll & Branch estimates for more sp or by end users of the pro Cha s value ch Value The A king-size set of sheets from Bo&Brench is ade rom hom 6 meters or tat or s of flbrie Rew Cotton difers as proln 28.16 Material Transportation Factory Fere Cost of Goods Inspecton Fees Ocean Freightinsurance import Duties uilized in a compa tores, and quality o fcrentiation capabl the costs of their the items being s for working colla For esample, auts planis near the as housing and shi production sche Similarly, th 3.00 68.46 48 4 55 evant becaase 8 50 5.15 14.00 30 00 are part of the tion allies perf Customer Shipping customers) to p motoe vchicle Total Cost Boll & Brand Markup Boll & Brand Retail Price Gross Margin" $154.3 tomobile de wah dealers r ily dependent ing supply se esough to be a cons About son 250.00 $ 9562 Source Adapted from Christn Briley.What Goers into the Price of Lunury Sheets 2014 The W Sreet ouat Mas2s value chain 102 A Representative Company Value Chain Sales and Marketing Concepts and Techniques for L PART1 FIGURE 4.3 Service Primary Costs Product R&D, Technology, and Systenus D Support and Costs chasing fuel, energy, raw matera PRIMARY ACTIVITIES Supply Chain Management-Activities, costs, and assets a storing, and disseminati omponents, merchandise, and consumable ites from.vendars receiving, inputs from suppliers: inspection; and inventory management Operations-Activitles, costs, and assets associated with corverting inputs into final product form assembly, packaging, equipment maintenance, facilities, operations, quality assurance, environmental distributing the product to buyers (finished Distribution-Activities, costs, and assets dealing with physically establishing and maintaining a network of dealers and distributors). Sales and Marketing-Activities, costs, and assets related to sales force efforts, advertising and promotion warehousing, order processing, order picking and packing, shipping, delivery vehicle operations, market research and plenning, and dealer/distributor support. Service-Actvities,costs, and assets associated with providing assistance to buyers, such as instal pare parts delivery, maintenance and repair,technical assistance, buyer inquiries, and complaints SUPPORT ACTIVITIES Product RAD, Technology, and Systems Development-Activities, costs, and process R&D, process design improvement, cations computerized support systems systems, computer assisted design equlpment design, computer software development, tel and engineering. database capabilities, and development of assets relating to product R&D * Human Resource Management-Activities, costs, and assets associated with the development, and compensation of ail types of personnel; labor relations activities; and dev knowledge-based skills and core competencies. assets associated with the recruitment, hiring, training General Administra legal and regulstory aftairs, safety and security, management information systems, forming strategic and collaborating with strategic partners, and other"overhead costs, and assets relating to general management, accounting and finance Source: Based on the discussion in Michael E.Porter, Competitive functions. LLUSTRATION CAPSULE 4.1 The Value Chain for Boll & Branch estimates for more sp or by end users of the pro Cha s value ch Value The A king-size set of sheets from Bo&Brench is ade rom hom 6 meters or tat or s of flbrie Rew Cotton difers as proln 28.16 Material Transportation Factory Fere Cost of Goods Inspecton Fees Ocean Freightinsurance import Duties uilized in a compa tores, and quality o fcrentiation capabl the costs of their the items being s for working colla For esample, auts planis near the as housing and shi production sche Similarly, th 3.00 68.46 48 4 55 evant becaase 8 50 5.15 14.00 30 00 are part of the tion allies perf Customer Shipping customers) to p motoe vchicle Total Cost Boll & Brand Markup Boll & Brand Retail Price Gross Margin" $154.3 tomobile de wah dealers r ily dependent ing supply se esough to be a cons About son 250.00 $ 9562 Source Adapted from Christn Briley.What Goers into the Price of Lunury Sheets 2014 The W Sreet ouat Mas2s value chain 102