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Which of the descriptions below does NOT apply to qualitative marketing research? It usually provides unbiased, generalizable results. The MRP's personality and training could have
Which of the descriptions below does NOT apply to qualitative marketing research? It usually provides unbiased, generalizable results. The MRP's personality and training could have an impact on the findings. It strives to find a personal approach to study participants. It often involves the use of semi-structured questionnaires
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Purchasing and Supply Chain Management
Authors: Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
5th edition
538476427, 538476423, 978-0538476423
