Which of the follow statements is true of source credibility? 0 Sources are credible when they are trustworthy 0 Consumers believe official sources are more credible than ordinary people. 0 Consumers believe that a source is credible when the source endorses multiple products. 0 The Sleeper Effect does not occur when a message is delivered by a low- credibility source 0 Credible sources convince even those consumers who hold their attitudes with confidence When consumers aid their judgments by inferring that brands with more frequent ads are high in quality, the}.r are forming , which are simple rules of thumb that are easy to invoke and require little thought. O persuasive arguments O counter arguments O heuristics O support arguments O attributions Exotic King Foods used songs from the 1960's and 1970's in their ads to evoke a positive response in consumers who were Baby Boomers. The music acted as a (n) in Classical Conditioning to create a good feeling toward Exotic King Foods. 0 positive reinforcement O unconditioned response 0 conditioned stimulus O conditioned response 0 unconditioned stimulus Typically, the next step in consumer decision-making after problem recognition is a. hypothesis testing b. post-purchase evaluation c. high effort decision-making d. internal information search e. external information search O high effort decision-making Oexternal information search hypothesis testing internal information search post-purchase evaluationWhen motivation, ability, and opportunity is low, individuals are motivated to: O justify impulse purchases 0 be affectively involved 0 be irrationally involved 0 evaluate product by a single attribute O simplify cognitive processes