Question
Which of the following are required elements of an effective CRM initiative? (Points : 1) A; Sending out promotional materials via e-mails and traditional mail
A; Sending out promotional materials via e-mails and traditional mail to a large random group of a potential customers
B; Segmenting customers
C; Preserving a traditional sales force that communicates with the supply-chain via a traditional paper document/contract system
D; All of these
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Research Methods for Business A Skill Building Approach
Authors: Uma Sekaran, Roger Bougie
7th edition
978-1-119-2668, 1119165555, 1119165552, 9781119266846, 111926684X, 978-1119165552
