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Which of the following best defines marketing analytics? Marketing analytics is the process of analysing datasets in a systematic way to improve sales outcomes with

Which of the following best defines marketing analytics?
Marketing analytics is the process of analysing datasets in a systematic way to improve sales outcomes with the help of machine learning models.
Marketing analytics is the process of collecting and analysing datasets in a systematic way to improve sales outcomes with the help of analytic tools and techniques.
Marketing analytics is the process of analysing datasets in a systematic way to draw conclusions on customer acquisition and retention strategies with the help of analytic tools and techniques.
Marketing analytics is the process of collecting and analysing datasets in a systematic way to draw conclusions on marketing strategies and improve business outcomes with the help of analytic tools and techniques.
Marketing analytics is the process of collecting and analysing datasets in a systematic way to improve business outcomes with the help of text mining and image analytics tools.

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