Which of the following best defines problem recognition in consumer buying behavior?

Group of answer choices

Problem recognition occurs when a buyer is satisfied with their current state and does not seek any improvements.

Problem recognition is the process of evaluating various product alternatives before making a purchase decision.

Problem recognition happens when a buyer becomes aware of a difference between a desired state and an actual condition.

Problem recognition involves the final step in the consumer decision$-$making process, where the buyer completes the purchase transaction.