Which of the following best describes market segmentation? O A, arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers O 3' differentiating a market offering to create superior customer value 0 C, evaluating each market segment's attractiveness and selecting one or more segments to enter 0 D_ identifying consumer needs and creating a product to meet those needs 0 E' dividing a market into distinct groups of buyers where each group has different needs. characteristics, or behaviors, and who might require separate marketing mixes, QUESTION 14 2 points Save Answer Which of the following includes the target segment ofa product, the category to which the product belongs, and the product's point of difference from other members in the category? 0 A. vision statement 0 Bl prot statement 0 C. mission statement 0 D, positioning statement 0 E. inventory statement Click Save and Submit to save and submit, Click Save AllAnswers to save all answers, Save All Answers gave and Submit QUESTION 15 2 points Save Answer Which of the following is true of perceptual positioning maps? C] A They are used by marketers to divide a market into smaller groups with distinct characteristics C] B, They are used by marketers in planning differentiation and positioning strategies, [3 C. They are used to divide buyers into groups based on their perceived income and age. C] D. They are used by marketers to identify supplier and retailer perceptions of a product. D E, They are used to analyze consumer perceptions of a brand versus competing products. QUESTION 16 2 points Save Answer A brand is a seller's promise, and Charles Berger says "it owns a little piece of in the consumer's mind," 0 Al loyalty O B, real estate O C. heaven 0 D, positioning 0 E, equity QUESTION 17 2 points Save Answer The LEGO Group had long offered only basic, unstructured building sets that it thought would foster creativity for children. However, in today's tech-rich world, children get bored easily and welcome more-structured play experiences. 80. the company now offers a seemingly endless selection of themed, specialized kits with detailed instructions by which kids can construct anything from re trucks and helicopter to crave- worthy ninja castles, This is an example of approach, 0 A. randomized new product development 0 By team-based new product development 0 C. customer-centered new product development 0 Dlsequential new product development 0 El simulated test market QUESTION 18 2 points Save Answer Dextora Technologies manufactures microprocessors and caters exclusively to private manufacturers that produce high-end computers. Which type of market does Dextora directly target? 0 At original equipment market (OEM) O B. retail market 0 Ct reseller market 0 D. government market 0 E, consumer market QUESTION 19 2 points Save Answer Niche marketing refers to a market-coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer. The statement above is True or False? Correct if False. O A. False, change from \"go after the whole market with one offer" to \"goes after a small share of one segment\". 0 B, False, change from \"decides to ignore market segment differences and go after the whole market with one offer\" to "goes after a large share of one or a few smaller segments or niches". O C. True 0 D. False, change from "go after the whole market with one offer" to \"goes after a large share of one segment\". 0 E. False, change from \"ignore market segment differences" to \"focus on market segment differences". QUESTION 20 2 points Save Answer Silkskin Cosmetics is advertising its newest line of eye makeup. Made from all-natural ingredients, the products are hypoallergenic. Silkskin is selling the products in specially designed tubes that make application easier. Which of the following relates to the core customer value for Silkskin's line of eye makeup? O A. the hypoallergenic properties of the products 0 B. the desire for having beautiful eyes 0 C, the revolutionary packaging O D. the natural ingredients 0 E. the Silkskin Brand QUESTION 21 2 points Save Answer Which of the following statements about buying centers is NOT true? Choose all that apply. O A. The buying center is not a formally identified unit within a buying organization. O B. Some buying centers involve individuals who have influence on buying decisions and who are not clearly identified to vendors. C. Roles in the buying center are specified in the organizational chart of a firm. O D. An individual's role in a buying center does not change with time. O E. The CEO of an organization is always the decision maker in a buying center. QUESTION 22 2 points Save Answer A bottle of water is an example of a shopping product. The above statement is True or False? If False, change from to (If you think the statement is True, please choose "None" to fill in the blank)