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Which of the following best describes why a strong brand can be the basis for a sustainable competitive advantage? a.The quality of the product itself

Which of the following best describes why a strong brand can be the basis for a sustainable competitive advantage?

a.The quality of the product itself is irrelevant when the brand is strong.

b.It is costly and time-consuming to build a strong brand

c.Strong brands are easy to duplicate

d.Strong brands enable firms to lower prices below those of competitors.

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