Which of the following best represents a factor that would require a higher communication budget?

A) a product that is part of a less differentiated category

B) a product that is well established with consumers

C) a product that has a large share of the market

D) a product that is part of a market with few competitors

2) Chikelu has been asked to develop a communication message for an upcoming product launch. Which of the following options best describes a key piece of information that Chikelu will need before he can work on the message?

A) the communication budget

B) the media mix

C) the creative approach

D) the target audience