Which of the following can be a common cause of new product failures?

Which of the following can be a common cause of new product failures?

The company tries to follow an organized new$-$product development process$--$rather than using a faster and more spontaneous, "race$-$to$-$market" approach.

The product fails to offer the customer a unique benefit

The company delays putting the product on the market until it develops a complete marketing plan.

The managers worry too much about the competition