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Which of the following can be considered synonymous with the term e-commerce? Select one: a. the Web b. e-business c. the Internet d. digital commerce
Which of the following can be considered synonymous with the term e-commerce? Select one: a. the Web b. e-business c. the Internet d. digital commerce e Which of the following are Amazon's primary value propositions? Select one: a. management of product delivery o b. selection and convenience C. reduction of price discovery cost d. personalization and customization Which of the following gives a business model the most credibility with outside investors? Select one: O a. the firm's value proposition b. the firm's market opportunity C. the firm's market strategy d. the firm's management team Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web? Select one: a. The smaller the audience reached, the less rich the message. O b. Richness was unrelated to reach. C. The larger the audience reached, the less rich the message. d. Marketing messages had little richness
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