Which of the following claims about profit maximization being the firm's goal is not ideal? 1. profits are only accounting measures. 2. profit maximisation does not consider risk. 3. cash flows are more representative of financial strength. 4. profits today are less desirable than profits earned in future years. Which of the following claims about profit maximization being the firm's goal is not ideal? 1. profits are only accounting measures. 2. profit maximisation does not consider risk. 3. cash flows are more representative of financial strength. 4. profits today are less desirable than profits earned in future years