1. Which of the following companies would benefit least from creating value streams?
   1. furniture retailer
   2. bookseller
   3. home builder
   4. clothing retailer

2. Failing to align supply-chain management with demand-chain management results in:
   1. underdelivering
   2. overdelivering
   3. lost share-of-customer opportunities
   4. all of the above

3. The two kinds of customization that provide the greatest competitive advantage are because they remember what a customer wants:
   1. Adaptive and cosmetic
   2. Collaborative and transparent
   3. Adaptive and collaborative
   4. Cosmetic and transparent

4. What primarily drives the success of mass customization?
   1. customer collaboration
   2. offering bundled options
   3. extensive inventory
   4. unique personalization