Which of the following correctly describes the purpose of Google analytics? Finds out how the target audience engages with social posts. Helps explore the performance of social campaigns. Tracks ROI of ad campaigns on any social platform. Finds out when your target audience is online. Which of the following is a tool used to measure social media return on investment (ROI)? People soft Keyhole Python Power BI How can you improve search engine visibility? a) Run paid ads b) Search engine optimization c) Both a and b d) None of the ahove Which of the following components of social media marketing campaigns represent the buyer's consideration stage? Lead generation Store foot traffic Video views Reach Which of the following statements is true about traditional media? Sharing is not encouraged. You can gauge instant popularity. It is easy to update instantly. All types of media can be mixed. Can lead generation provide aid in social media marketing? Yes No Maybe None of the above Which of the following defines retargeting correctly? a) Strategy of directly advertising to users who have shown interest in a product. b) Showing your visitors relevant visual text ads when they visit other websites. c) Both a and b d) None of the above Which of the following is not a form of traditional media? Books and magazines Newspapers Linkedln Television The new agency model depends on a single agency. True False PR refers to deliberately spreading the news about a business with the help of medla organizations to build a positive image of the firm. True False Which of the following correctly describes four of the six traits of podcasts as marketing tools? Measurable, accountable, controllable, responsive Measurable, controllable, unresponsive, controllable Targetable, measurable, controllable, responsive Targetable, measurable, accountable, responsive Which of the following is an example of paid social media marketing? Twitter handle Sponsored post Instagram name Facebook page Dorito's crowdsourcing of its Super Bowl television advertisement is an example of which way of crowdsourcing? Communications ideas Product development Initiatives and new business None of the above Which of the following is not an example of a social media platform? Google + Spotify Paytm Pinterest Dell's Idea Storm is an example of which way of using crowdsourcing? Initiatives Communication ideas New business Product development