Which of the following definitions of branding is attributed to Sergio Zyman, former CMO of Coca Cola?

A name, term, sign, symbol, or design or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the competitor

The intangible sum of a product's attributes: its name, packaging, and price, its history, its reputation, and the way it's advertised

The act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.

A brand is essentially a container for a customer's complete experience with the product or company