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Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services
Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic, and display media?
advertising
public relations
direct marketing
personal selling
sales promotion
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The General Principles Of Strategic School Management And Institutions Of Higher Learning
Authors: Adrian Bauleni
2nd Edition
1643005855, 9781643005850
