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Which of the following equations describes customer value? a . Customer value = income - price b . Customer value = customer costs - customer

Which of the following equations describes customer value?

.

Customer value

=

income

-

price

.

Customer value

=

customer costs

-

customer benefits

.

Customer value

=

customer benefits

-

customer costs

.

Customer value

=

customer benefits

-

opportunity costs

.

Customer value

=

customer benefits

-

price

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