Which of the following explanations represents WHY Patagonia runs its Dont Buy This Jacket advertising campaign?

	a.	To take advantage of the reverse psychology cognitive bias, which leads people to do the opposite of what they are told when they feel their freedom of choice is threatened
	b.	The company is engaging in greenwashing, claiming to want to reduce consumption while trying to increase sales
	c.	To encourage customers to think before they buy in order to reduce consumption and environmental degradation
	d.	To direct consumers towards their other products that are more sustainably made and have less of an environmental impact
	e.	None of the above