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Which of the following generational groups accounts for 22 percent of the U.S. population but controls 42 percent of all consumerspending? A. Millennial B. Lost
Which of the following generational groups accounts for 22 percent of the U.S. population but controls 42 percent of all consumerspending?
A.
Millennial
B.
Lost Generation
C.
Generation X
D.
Generation Z
E.
baby boomer
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
