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Which of the following illustrates the product placement form of advertising? Multiple Choice The lead character in a popular comedy drinks a can of soda,
Which of the following illustrates the product placement form of advertising?
Multiple Choice
The lead character in a popular comedy drinks a can of soda, and the label is visible to the camera.
During the nightly news, a commercial advertises a new soda flavor.
A program on PBS is funded by a grant from an automobile company.
A popup advertisement on Google shows the latest skateboard model.
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Purchasing and Supply Chain Management
Authors: W.C Benton
3rd edition
78024110, 978-0078117091, 78117097, 978-0078024115
