Question
Which of the following includes all the activities associated with defining target markets and prospecting for newcustomers? A. Thenew-offering realization process B. Themarket-sensing process C.
Which of the following includes all the activities associated with defining target markets and prospecting for newcustomers?
A. Thenew-offering realization process
B.
Themarket-sensing process
C.
The fulfillment management process
D.
Thecustomer-acquisition process
E.
The customer relationship management process
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
