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Which of the following is a benefit of an integrated marketing communications (IMC) program? a.Only those working in the communications division assist with IMC programs

Which of the following is a benefit of an integrated marketing communications (IMC) program?

a.Only those working in the communications division assist with IMC programs

b.A unified personality for a brand or product can be created

c.Marketers focus on traditional network TV such as NBC, CBS, and ABC

d.Firms need only work with one outside vendor

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