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Which of the following is a characteristic of retailers that offer private - label merchandise? They incur higher promotional costs compared with national - brand
Which of the following is a characteristic of retailers that offer privatelabel merchandise?
They incur higher promotional costs compared with nationalbrand retailers.
They cannot create store loyalty on the basis of their merchandise offering.
They realize lower gross margins compared with nationalbrand retailers.
They have the ability to differentiate themselves from the competition.
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