Which of the following is a characteristic of the maturit;r phase of the product life cycle\"? "'3? it. Product designs begin to stabilize. {:2- E. Competitors are well established. {:2- C. Products are "ne-tuned." C:- D. Products are considered for termination. Which of the following statements is NOT true? '1. .2- A. Understanding the customer is the premier issue in new-product development. .;_ _2- B. Political.-'legal change brings about new trade agreements. tariffs. and government requirements. C. Sociological and demographic change may appear in such factors as decreasing familyr size. D. Economic change brings increasing levels of afuence in the short run but economic cycles and price changes in the long run. Which of the following represents an intemal product development strategy? [:1 A. joint ventures [:1 B. purchase technology or expertise by acquiring the developer [:1 C. migration of existing products [:1 D. alliances Which of the following statements is NOT true regarding decision trees? (:2- A. Adecision tree is a great tool for thinking through a problem. {:2- B. Decision trees should only be used for newproduct decisions when no uncertaintyr is present. {:2- C. Decision trees can be used for other management problems besides product design. {:2- D. Decision trees are particularlyr helpful when there are a series of decisions and various outcomes that lead to subsequent decisions followed by other outcomes. Listing products in descending order of their individual dollar contribution to the rm is called -:_ _2- . product life cycle. 1-H. brainstorming. :- C. product-hy-value analysis. :- D. product decision. \fl6 Self-checkout at a grocery store is an example of (:2- t. complete automation. C:- B. customer participation in service design. {:22- C. delayed customization. C:- D. customer participation in service delivery. What is the rst step to build a house of quality? '3. .2- . Identify customer wants. ' '3. .2- E. Relate customer wants to product hows. '3. .2- C. Identify how the goodisewice will satisl'}.r customer wants. '3. .2- D. Determine the desirable technical attributes.