Which of the following is a Customer Led Innovation Approach? Select one: a. Unarticulated Needs b. Customer Observation c. Experimentation d. Expressed Wants Forbetter Inc. is launching a new web-based app that tracks and supports fitness. They are looking to enter the market at a higher price point and support that by having access to personal trainers and other high touch services. They are using which competitive strategy? Select one: a. Differentiation b. None of these c. Focus d. Cost Leadership