Which of the following is a false statement about competitive forces (i.e., competitive set)? a. Competitive sets contain companies who indirectly compete for the same customers. b. Competitor actions regarding how their products are positioned in the marketplace directly impacts all other firms in the competitive set. c. A firm must proactively understand how a major competitor is most likely to respond to current market forces and competitive industry trends. d. Coca-Cola's decisions on how to achieve growth in soft-drinks are directly impacted by the decisions of Pepsi. e. None of the above - they are all true statements