Which of the following is a guideline for measuring public relations outcomes, as outlined in the Barcelona Principles?

Setting measurable goals is an absolute prerequisite to communication planning, measurement, and evaluation.

Communication measurement and evaluation are rooted in the company$$s ability to increase its profit margins and customer base.

Communication measurement and evaluation should include only replicable, quantitative analysis.

AVEs $[$Advertising Value Equivalents$]$ are the most valuable measurement of communication efforts.