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Which of the following is a key factor used to determine a products promotion mix? a. Sales representatives compensation b. Competitors product prices c. Regulatory

  1. Which of the following is a key factor used to determine a products promotion mix?

    a.

    Sales representatives compensation

    b.

    Competitors product prices

    c.

    Regulatory requirements

    d.

    Management bias and preferences

    e.

    Push and pull channel policies

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