Which of the following is a limitation associated with a SWOT Matrix?

a$.$ It does not incorporate data about the competitive position of a firm and offers a static assessment in time.

b$.$ Viewing every business as a Star, Cash Cow, Dog, or Question Mark is an oversimplification.

c$.$ Many businesses fall right in the middle of the matrix.

d$.$ Other variables besides relative market share position and industry growth rate in sales need to be considered.

Strategic long term objectives include larger market share, quicker on$-$time delivery than rivals, shorter design$-$to$-$market times than rivals, lower costs than rivals, and wider geographic coverage than rivals.

a$.$ FALSE

b$.$ TRUE