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Which of the following is a limitation of secondary data not found in prim a . It may not be completely relevant to the specific
Which of the following is a limitation of secondary data not found in prim
a It may not be completely relevant to the specific needs of the marketer.
b It is more expensive to collect and analyze than primary data.
c It is usually in the form of raw data and hence not reliable.
d It is not readily accessible for marketers.
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