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Which of the following is a marketing implication that results from the heterogeneity of services? Services cannot be inventoried. All of the above are marketing
Which of the following is a marketing implication that results from the heterogeneity of services?
Services cannot be inventoried.
All of the above are marketing implications resulting from the heterogeneity of services.
Services cannot be returned or resold.
Mass production of services is difficult.
Services cannot be patented.
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