1. Which of the following is a nontraditional means of communication?

   • social media
   • word of mouth campaigns
   • viral videos
   • All of the above.

2. What is the BEST definition of traditional advertising?

   • The use of social media.
   • The creation of viral videos.
   • Direct mode of communicating to customers.
   • Indirect mode of communicating to customers.

3. _____ metrics are metrics that make you look good to others but do not help you understand your own performance in a way that informs future strategies

   • vanity
   • Actionable
   • smart
   • Exciting

4. Which company discussed in the lecture was successful in its viral video marketing?

   • Trader Joes
   • Blentec
   • Adidas
   • Snapchat

5. Successful viral marketing campaigns must serve which customer need?

   • social value from sharing the message
   • monetary value
   • hunger
   • None of the above.

6. The key to viral marketing is to give your consumers content that theyll want to give as gifts to their friends.

   • True
   • False

7. Blendtec video case was an example of which of the following?

   • promotion marketing
   • place marketing
   • destination marketing
   • truck marketing