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Which of the following is a trend in marketing communications? Group of answer choices Mass marketing has led to new mass - media communication models.
Which of the following is a trend in marketing communications?
Group of answer choices
Mass marketing has led to new massmedia communication models.
Ad spending on radio has increased.
TV advertising has significantly increased.
Large advertisers rely more and more on print advertising.
Large advertisers are increasingly moving toward a "digitalfirst" approach.
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