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Which of the following is an advantage of licensing? Answer a. The licensing company has less control over the licensee than it would over its
Which of the following is an advantage of licensing?
Answer
a. The licensing company has less control over the licensee than it would over its own
operations.
b. The licensing company loses brand recognition.
c. The licensing company develops an understanding of how to market to the foreign country's
consumers.
d. The licensing company enters the foreign market at little risk.The licensee enters the foreign market at little risk.
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