Which of the following is an example of how an

entrepreneur might use marketing information?

Select one:

.

To examine and analyze data.

• b. To create surveys.
• c. To forecast change.
• d. To carry out research.

Which of the following is the most critical component of a business plan:

Select one:

. Market analysis

b. Financial projection and plan

c. Executive sunsmary

d. Description of the company

The function of an entrepreneur is:

Select one

a.To conceive a business idea.

b. To establish a business.

c. To investigate the project's viability.

d. All the above.

Which of the following is an example of a situation in which a company could use budget information to make operational changes:

Select one:

a.Profits are expected to rise.

b. Estimated sales exceed actual sales.

c. Total revenues exceed projected costs.

d. Accounts receivables are in order.

Which of the following statements best describes the entrepreneurship context?

Select one:

a. Entrepreneurship occurs in large corporations.

b. Entrepreneurship occurs in small businesses.

c. Entrepreneurship occufs in a wide range of

contexts.

d. Social enterprises do not foster entrepreneurship.

An advantage to using direct marketing to communicate product information is that the business can

Select one

a. customize the messages.

b. personalize offers to save money.

c. effectively appeal to a mass audience.

d. expect most recipients to respond to the message.

As the owner of JustRight supermarket, I believe that customers have the right tO...

Select one:

a. safe products and services; to honest, accurate informlition; to be heard; to education about products and services; and to choices in the marketplace.

b. safe products and services; to secure information: to be heard; to education about how to spend their money; and to choices in the marketplace.

c. exclusive products and services; to honest, accurate information; to not be heard; to education about products and services; and to choices in the marketplace.

d. exclusive products and services; to secure information, to not be heard; to education about how to spend their money; and to

The most successful businesses do not have well-defined portraits of the customers they are seeking to attract.

Select one:

True

O False