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Which of the following is ethnographic research? Researcher asks consumers to personify a brand using human characteristics Researcher asks consumers to finish an incomplete story

Which of the following is ethnographic research?

Researcher asks consumers to personify a brand using human characteristics

Researcher asks consumers to finish an incomplete story

Researcher spends time with consumers at their homes to study their behavior

Researcher monitors brain activity using an EEG to measure consumer responses

None of the above

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